Sasha Eyewear, India
Brand Strategy, Marketing Campaign & Social Impact Initiative
Project details
Our aim was to improve the conversion of the client’s landing page by completely reworking the visuals. position the brand as fashion conscious and High Fashion in the Indian market.
Creative process
We conceptualised and creative directed the Editorial campaign inspired by Rajasthani queens and re-imagined them in the modern times wearing Sasha conscious eye wear. This campaign was well received online and was featured in multiple notable publications.