Lumos Coco
Brand Strategy, Marketing Campaign & Social Impact Initiative
Project details
We repositioned the brand as Chandigarh’s first dog friendly restaurant and built a city wide campaign around it. A curated on ground event brought together dog parents vegan communities and animal welfare groups in one inclusive celebration. The campaign created strong word of mouth press visibility and community engagement. The initiative led to an 18 percent sales boost and was featured in Times of India, establishing Lomos Coco as a culturally progressive and socially aware brand.
